When the Machine Invents a Category for You
→There is a number that should make every B2B SaaS founder uncomfortable. It is a cosine similarity score, and it sits at the intersection of how you describe your company and how AI systems understand it.
Your clinic is invisible to AI — and you don't know it yet
→Traditional search traffic is already down 40–50% in categories where AI-native behaviour has taken hold. The businesses AI can't classify simply don't exist in the results. Here's what that means for every clinic in Ontario.
More dispatches coming — entity coherence, NAP consistency for AI retrieval, and what CNO credential linking does to your retrieval probability.